Terry Barna

Terry Barna has worked as an advanced analytics specialist for more than 30 years and joined Probe Research in 2001. As our data analytics partner, Terry provides cross-tabular analysis as well as other advanced analytics approaches, including segmentation, regression/driver analyses, factor analysis and predictive modeling. Terry began his career with the Angus Reid Group, where he built, trained and managed the company's national data analysis team. Terry worked as a client-side researcher with Investors Group and Clarica Life Insurance before returning to his own practice as an advanced analytics specialist. He brings his creativity, precision and curiosity to data analysis, crunching the numbers in ways we didn’t know we needed. Terry holds a Bachelor of Science from the University of Waterloo and leads another life as a professional stage and screen actor.